Our Approach
Sarah MacDonald is the Founder of MacExperience Group (MaCX). MAC stands for Most Amazing Customer and she believes that if we all think about a customer as the Most Amazing Customer then we tend to think and act differently. A customer is defined as any person that you are helping to achieve their goals (can be an external client for example or an internal colleague or team member). Sarah started MaCX in 2015 after leaving Goldman Sachs as VP Head of Experiential Marketing. Sarah’s passion is to deliver experiences and events that help organisations to engage and create impact. Having worked for other organisations including GlaxoSmithKline and Nike, Sarah has built her knowledge, expertise and passion for creating amazing customer experiences.
Approach One – we listen to what our customer’s goals are and then work back from there.
Meet Samantha. Sam is a Producer at MaCX. We have an exceptional and friendly, fun team with strong experience and expertise. Our team consists of project leaders who run the project from end to end, experience design, producers, video producers, AV specialists, logistic specialists and the full suite of services that any small or medium or large programme will need access to. We can work alongside your existing team inhouse or run solo and be your team inhouse.
Approach Two – We have a hybrid team who can collaborate with your team to get the most from your budget and to make the planning and delivery enjoyable whilst delivering on the goals.
Meet Jenny. Jenny is a Project Leader at MaCX. We are a group with years of industry experience. We’ve worked inside exceptional brands as leaders and we use those skills to now work with our clients.
Approach three – Our clients make us want to come to work because we want to make sure our clients want to work with us. We’ve found this to be a very useful approach to doing things well. We always go the extra mile to get things done well.
